Overview

Total Customers

2.100

All time customers

Active Customers

0

Active in last 30 days

Pareto Principle

62.7%

Top 20% customers (420) generate 62.7% of revenue

Customer Segmentation Matrix

Journey Stage
Healthy
Recently visited
Sliding
Away for a while
Churned
Inactive for months
Rookie
New customers
01.571158
Occasional
Infrequent buyers
0303
Loyalist
Frequent buyers
03095
Whale
High spenders
040